Our hair has ups and downs just like we do. Over time it can become damaged for literally a million reasons if it’s not getting the support it needs. Then when your hair is damaged or not doing its best, we slap on oils or even try using DIY treatments praying to see the slightest improvement. No more girl, we have the solution! Redken’s Aciding Bonding Concentrate System aka ABC.
What is ABC and why is it different from anything else? You’ve heard it all before- “this product is hydrating, strengthening, bla bla bla”, BUT this particular system does all that and more. Did you know your hair has its own pH level? Balancing your hair’s pH level helps to seal the hair cuticle, prevents unwanted breakage and locks in natural oils. A balanced pH acts as protection against bacteria and fungus. Maintaining your hair’s pH balance between 4.5-5.5 is the goal. The new Redken Aciding Bonding Concentrate (ABC) is a 3 step process that includes shampoo, conditioner and a leave-in treatment that restores, strengthens, and hydrates dry and damaged hair. ABC heals the hair, whether it be from highlighting, color services, excessive blow drying/ using heat tools, and even from sun exposure and wind. It’s also going to reduce breakage, mend split ends and obviously.. balance the pH of your hair.
The Shampoo itself has 7% citric acid ($31.90), the Conditioner has 11% citric acid ($31.90), and the Acidic Leave- In Conditioner has 5% citric acid ($31.90). Before you google citric acid I got you! Citric acid is known to balance the pH level of your scalp and stimulate hair follicles. Like I said, your hair’s pH level should be 4.5- 5.5. Remember this prevents unwanted breakage and locks in natural oils. It basically acts as a protection shield!
We also have a treatment that goes with the ABC system at Genesis starting at $18. You can get this treatment when you come in for color services or even just for a haircut! This treatment can be customizable so it can fit your hair needs! Amazing right?!
Y’all I’m just in love with these products like seriously Redken did the dang THING with this game changer! So come on in and talk to your stylist about the Acidic Bonding Concentrate your will thank you.