The 2026 Haircare Launches Worth Buying

Okay you don't absolutely need everythinggg on here, but we guarantee that one or two WILL take your hair to the next level. We’re talking glass-like shine, frizz control, nighttime repair and leave-ins your hair has been craving! Just in time for summer. We're even dropping a brand new Kerastase product on you that hasn't even hit our shelves yet!

First is the Kérastase Chronologiste Youth Serum. If we had a top 3 this would probably be #1. So Kérastase marketed this for “aging hair” but please don't let this scare you off. Everyone could benefit from using Youth Serum. Think of it like botox, it performs better as a preventative treatment. It’s made with advanced skin care actives that restore, strengthen, and protect hair. So what makes this overnight serum worth it? The scent, the texture of the creme, the formula, it all gives top tier. It literally feels like you're wrapping your hair in silk every night. Bottom line- It deeply hydrates and smooths, reviving dry, dull hair overnight. Provides 450°F heat protection & aids detangling for seamless styling. You're giving your hair the best of the best! 

Next is the entire Acidic Grow Line from Redken. This is specifically made for thin, flat hair OR anyone looking for fuller hair. What makes this collection a favorite is how it works. It expands the diameter of each individual hair shaft for actually thicker looking hair. It’s formulated with ingredients to specifically target your scalp’s pH by rebalancing and moisturizing. When your pH is off your hair struggles to retain moisture and essential proteins, giving you dryness, frizz, and significant breakage. So this line will get you to that pH sweet spot so the Grow products can strengthen and expand each hair fiber for that full look and feel you're wanting. Bottom line- this will strengthen damaged hair, create fuller hair, and hydrate the scalp. PLUS GLP-1 users who have tried this collection say their hair really does feel thicker and stronger.

Third on the list is Kérastase Gloss Absolu Frizz Glaze Creme. This amazing, divine smelling leave-in creme works best for medium to thick/ coarse hair- a personal favorite, 10 stars from me! Glaze Creme is part of the Gloss Absolu line, the main goal is frizz free, glass like shine, that lasts through 80% humidity. It leaves your hair silky, glossy, and has a scent that is feminine, elevated and lasts way past wash day. This will be your new summer go-to & it's formulated with a heat protectant for stress-free styling!

Lastly (kinda) we have the brand new Smooth Gloss line from Pureology. Which if you didn't know- Pureology is 100% vegan, cruelty free, and extremely concentrated so a little product goes a long way! This line might look familiar because it is a reformulation of their smooth perfection line. The difference? Pureology Smooth Gloss is the upgraded version of the Smooth Perfection line, and gives you enhanced frizz control, 50% more shine, and 8x smoother hair. Smooth Gloss uses a new “Silky Amino Acid Blend" and biotin, focusing on extreme smoothing. Say bye to the frizz ball you used to be! Between this and the Kérastase Gloss Absolu you will be extremely prepared for humid summer days and nights!

Our real last product is so new it's not even available at Genesis YET, but our stylists got our hands on it early to test for you, and trust it will be the MUST HAVE product for summer. Meet Kérastase Blonde Guard Hydrating Wonder Shield! This lightweight fluid milk spray instantly absorbs and protects all types of lightened hair from their main aggressors: heat, UV damage, chlorine, salt water and dehydration. It deeply hydrates with up to 450°F heat protection. Why should you not get to play mermaids in the pool just because you have lightened hair?! Apply this after wash day on damp hair from mid-lengths and ends and right before you go swimming or have a pool day! It’s marketed for blondes but just like youth serum do not let that scare you off. It will benefit anyone with lightened hair, so if bleach has touched your hair, no matter how light you are, you will love this. 

You honestly can’t go wrong with any of these products. Whether your goal is stronger hair, glass-like shine, frizz control, hydration, or just making your hair feel expensive again, these new launches are 100% worth the hype in our opinion. We love testing new products before recommending them to our clients, and these are the ones that genuinely impressed us. If you’re not sure which line would work best for your hair type or goals, stop by Genesis Boutique & Salon and let one of our stylists help you build your perfect routine for summer 2026!