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Restore your hair to its PREMIERE state

Water is good for you, but not always as good for your hair. Water is rich in minerals like calcium and magnesium which is great for your body, BUT not your hair. Especially when it is already damaged, calcium collects within the hair fiber making it weaker and/or more dull. So... JUMPSCARE every time we wash our hair at home we’re basically causing more damage. Even if you had the world's best filtration system calcium will still get through because it is microscopic. That’s why this line is so epic, everyone will benefit from using it! 

It repairs all types of damage- chemical and mechanical. This is a reparative system, it is meant to restore your hair back to its original strength, then you can go back to whatever Kerastase regimen you were using before! So after finishing the bottles it’ll be about 6-8 weeks that you will end up using Premiere. 

 Premiere, has been specifically formulated to decalcify your hair fibers using citric acid and glycine. These two ingredients give your hair a mineral detox, focused on removing calcium buildup. It’s like your hair is finally getting a breath of fresh air.

Now, we’ll talk about why we need to layer this collection together.

Tackling Hair Concerns at Every Level

Layering your hair care products provides better results, and allows the products to work together. Different products work on different layers of your hair, from the outer cuticle to the inner core. Each product plays it’s part in giving you healthier looking hair. So, your hair has two main parts: the cuticle and the cortex.

The cuticle acts like a shield, protecting your hair from damage and soaking up calcium from water.The cortex is the inner layer, full of melanin for color and important stuff like protein and keratin, which keeps your hair strong.

When the cuticle absorbs calcium, it can mess up the cortex, making your hair weak and prone to breakage.

The Layers

Layer 1- Activate: pre-shampoo Kérastase Première Concentré Décalcifiant Ultra Réparateur

Apply the Concentré and massage it into the hair. The 8% Citric Acid and Glycine Complex decalcifies your hair, working to reduce stiffness, increases shine, restore up to 99% of hair’s original strength* and reduces breakage by 93%**. It’s a game-changer for damaged hair. The key is to leave the concentrate on hair - do not rinse before shampooing.

Layer 2- Cleanse: Shampoo

The key to Premiere is to layer the shampoo directly on top of the Concentre. The layering the Concentre and Shampoo, decalcifies and repairs hair for dual action hair care. Gently massage it into your scalp and hair, focusing on cleansing the cuticle layer and removing impurities while decalcifying the inner layer.

Layer 3- Treat: Conditioner / Mask

Conditioner- Remove excess water from hair and apply quarter size amount through mid-lengths and ends. Comb through with a wide tooth comb, leave for 3-5 minutes and rinse out completely.

Mask- Apply to shampooed, towel-dried hair. Massage through lengths and ends. Leave on for 5 minutes. Rinse. The perfect product for your self-care Sunday or Mask Monday routine. We recommend using once or twice a week from mid-lengths to ends on damp hair, wrap with a warm towel for five - ten minutes, and thoroughly rinse. 

Layer 4: Style & Finish

Layering products can also help achieve the desired hairstyle. For example, you can start with a heat protectant to protect when styling and to avoid unwanted frizz - our Première Sérum Filler Fondamental does both.

After that, you can apply a hair oil to add shine, smoothness, and manageability to your hair. Try our new Première Huile Gloss Réparatrice that seals split ends and boosts shine. The gloss is also a heat protectant!

For the ultimate hair decalcification at Genesis, your stylist can offer our salon-exclusive treatment that goes with the Premiere line- clarifying Concentré Liquide Resurfaçant. Reserve the NEW Premiere treatment here. Expect hair that is stronger, healthier and shinier.


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